> THE PROCESS—Exploring the Unknown
THE GOAL
The goal of this campaign was to creatively show prospects what the journey is like with Impact. New technology is scary, and the 'cutting edge' always feels just over the horizon. Our position is that the future belongs to businesses brave enough to step into the unknown. So that's what we want to encourage them to do with us.
The Idea
Because looking for new technology can feel so much like wandering the wilderness with no direction, our campaign focuses on our ability to be a guide. Our ads showcase technologies like their incredible places to explore, because they are. We wanted to show the world of business tech as an exciting place that's worth stepping into and worth taking the risk.
The Strategy
The main idea of the campaign is to get people over the hump that is the fear of the unknown. People would rather not take action because it's safer and cheaper, it's a big risk to step into this world. Our aim is to make seeking new technologies less intimidating by being your guide and helping you explore this incredible "frontier." Because the frontier holds the keys to everything you need.
