Ideas & Experiments

No More Mystery Meat Campaign 

> This series of OOH ads plays on the common objection that people "don't know what's in an Impossible product" by poking fun at the fact that they probably don't know what's in their real meat, either. Using clever wordplay and real pictures of Impossible products, we can show that, with Impossible, you actually know exactly what's in your meat and it's simple and exactly what you need: healthy plants and muscle-building protein.

Letting the News Tell the Story

> This ad would be a full-page ad in a print magazine with a cybersecurity breach cover story on the front, using the news to show the direness of the situation to businesses.

A play on a common phrase. This ad would feature cybersecurity headlines and make it clear: DOT Security keeps you out of the news.

One of the biggest benefits of riding bikes vs. cars is the ability to slow down without compromising the ability to get around. This ad uses that message to say that travel doesn't have to be just A to B, you can enjoy it, too.

Alongside slowing down, riding bikes lets you see things you would simply drive past without noticing, hiding amazing parts of people's cities in plain sight. This ad showcases the hidden gems of cities that people may not notice when they're behind the wheel.