> Mission: Generate More Leads
One of 2024's major projects at Impact was redesigning all of our paid media landing pages. This meant researching best practices on lead gen, optimizing structure, and writing copy that grabs attention and converts.
Making Promises.
We wanted to show that our solutions bring real value and that we're not afraid to make promises on how they can positively impact customers.
Bold Headings.
As part of re-thinking Impact's brand voice, we chose to go with snappier, bolder headers on landing pages to grab attention quickly.
